WARNER BROS. CONSUMER PRODUCTS UK SIGNS MAJOR DIRECT-TO-RETAIL AGREEMENT WITH PRIMARK Deal is multi-territory, multi-property, and multi-category
09-09-2011LONDON – 9th September 2011 – Warner Bros. Consumer Products UK (WBCP UK) has signed a major Direct-To-Retail (DTR) agreement with Primark.
Bringing together two giants in their respective fields, the deal grants Primark the license to produce apparel ranges featuring a broad range of Warner owned entertainment brands including Looney Tunes, DC Comics (Superman, Batman, and Wonderwoman), Scooby Doo, The Flintstones, and Tom & Jerry.
The DTR includes all product areas that will be available in up to 221 Primark stores across Europe including Primark's 153 UK stores with further distribution in Ireland, Spain, Portugal, Germany, Netherlands and Belgium.
Paul Bufton, General Manager, Warner Bros. Consumer Products UK said, "To-date we’ve seen great presence for our brands in Primark, and this is an exciting extension of our successful partnership. Primark is committed to producing quality, on-trend apparel that embraces the core values of our brands. The retailer is a dominant force on the high street and it welcomes millions of customers into its stores every day, the potential to drive sales and consumer awareness for our brands is incredible."
Paul Marchant, Chief Executive, Primark said that 'This is a very exciting opportunity for Primark to work directly with Warner Bros. This agreement will allow us to offer Primark customers a combination of great fashion and design, showcasing Warner Bros brands, at amazing Primark prices.'
