In addition to the new big screen adventure, Superman’s iconic role as the Earth’s ultimate protector is being used in a licensing initiative that focuses on environmental responsibility. The Superman ‘Save the Planet’ message embraces all genders and demographic groups creating a credible and relevant platform for businesses to develop environmental and on trend products and services.
FACTS
• Man of Steel hits the big screen in June 2013.
• Super man has appeared in 5 blockbuster films, 4 TV shows and 4 animated series.
• Superman has what no other super hero has: an instantly identifiable character and a symbol - the 'S' shield - that speaks to all without explanation.
• In a recent poll Superman's 'S' shield ranked 3rd in a recent consumer top of mind recall coming behind the Nicke Swoosh and McDonalds Golden Arches.
QUOTE
"In the world of dress-up, Superman is the crown jewels of licensed properties, the one that everyone wants. We are proud and privileged to have the rights to create costumes that transport children and adults into a different world, moments that often becomes part of a family’s album of lasting memories."
