A series of brand building events will maintain the consumer profile of the brand. These include:
•Harry Potter: The Exhibition touring across the world over the next five years.
•The Wizarding World of Harry Potter at Universal Orlando Resort Florida.
•A dedicated Harry Potter experience which will open at Leavesden Studios in Spring 2012, the UK studio where the Harry Potter movies were filmed
FACTS
• Collectively the 8 Harry Potter films have grossed over $7.5 billion at the box office.
• Harry Potter and the Deathly Hallows - Part 2 is officially the 3rd biggest grossing film of all time.
• Over 150 million Harry Potter DVDs have been sold worldwide to date.
• $7 billion of Harry Potter consumer products have been sold to date.
• French licensee Logo has sold more than 1.3 million pairs of its Harry Potter spectacles.
• Panini has sold more than 1.25 billion Harry Potter stickers.
• The complete artwork collection from all 8 films is available for partners including an archive of more than 24 hours of film content.
TOMY QUOTE
"Tomy has had a fantastic experience working with Warner Brothers on the Harry Potter License. We have been able to leverage our ability to develop product that gets under the skin of a license and deliver new ways for the consumer to interact with the brand. Outside of the wands, which have always sold well, we
are particularly proud of the Monster Book of Monsters which has proved difficult to keep on the shelves! It shows that even in the latter stages of a franchise you can bring new excitement to retail."
