What’s Up Doc? I tawt I taw a putty tat! Suffering Succotash… the Looney Tunes maintain their position as the funniest, most outrageous and distinctive characters known to the cartoon world.
Instantly recognisable and full of energy these animated icons are loved by children and adults alike. Warner Bros. maintains the core appeal and demand for the Looney Tunes franchise through innovative content and three distinct creative programmes: Looney Tunes Classic, Looney Tunes Active, and The Looney Tunes Show.
SHOW
The Looney Tunes Show is the latest incarnation of the franchise. Moving away from the more traditional seven minute cartoon shorts, the half-hour animation follows a variety show format with a main story and a number of cartoons within a cartoon – such as Merrie Melodies, a series of music videos where characters such as Taz and Marvin the Martian sing original songs.
SHOW FACTS
• 2.5 million people tuned in to watch the US premiere of The Looney Tunes Show.
• The Looney Tunes Show ranks as the No. 1 Tuesday night show on Cartoon Network in the US.
• The Looney Tunes Show launches on Boomerang in the UK in October 2011 with Spain and Franceto follow.
LOONEY TUNES FACTS
• The Looney Tunes have broad reach on pay and free-to-air networks across EMEA.
• The new Looney Tunes Show is on air on Boomerang from October 2011.
• Over 250 licensees have signed up to the Looney Tunes across EMEA.
• Over 1.5 billion Looney Tunes Active products have been sold in the last 3 years making it the No. 1 active brand in Europe.
• Sales of Nestle’s Looney Tunes Active water have exceeded 830 million bottles.
• More than 10 million Looney Tunes Classic garments have been sold in 5,500 retailers across EMEA.
• Looney Tunes constitutes over 50% of sales of WB branded clothing in George in the UK.
• Système U’s Looney Tunes Active private label food range is available in 1,200 stores in France. Over 45 million products have been sold to date making it Europe’s biggest licensed food DTR.
• Coop in Italy launched a Looney Tunes Active food DTR in March 2011 with 23 SKU’s and 1,500 points of sale across the country.
QUOTE
“The Looney Tunes are the perfect ambassadors for a more active lifestyle. The narrative that they provide has resonated very strongly with parents and children and they have added great value to our private label proposition, so much so that Système U is now home to Europe’s largest licensed food DTR.”
