SCOOBY DOO is all about fun, mystery and adventure for the whole family. With an easy to follow approach to problem solving, the mysteries and monster mayhem that Scooby, Shaggy and the gang attract, continue to captivate audiences across the globe.
Scooby-Doo Mystery Incorporated is the brand new animated series featuring the gang as four high-school teenagers and our loveable Great Dane, who live in the most haunted town in the world – Crystal Cove. Scooby-Doo Mystery Incorporated continues the tradition of story telling with all new adventures in a fresh look and feel. The new show launched in October 2010 in the UK and is rolling out across EMEA from October.
FACTS
• Scooby-Doo is on pay and free-to-air networks across EMEA.
• Scooby is on UK TV 12 times per day and is watched by over 530,000 children daily.
• Mystery Inc is on Boomerang and the No. 1 show across the Turner network, beating Ben 10, Clone Wars, Bakugan and Gumball (Jan - May 2011).
• Scooby-Doo is the #2 non-theatrical kids brand in the DVD market with sales in 2010 up +30% .
• McDonald’s has sold 50 million Scooby-Doo toys to date.
• Tesco sells 100 Scooby-Doo Goo Pods from Character every single day!
QUOTE
"Scooby-Doo has been an integral part of our toy business since we acquired the license. The rich content, diverse characters and theme of scary fun allows us to constantly refresh our product range which now encompasses everything from premium talking plush to pocket money Scooby-Doo goo. A fantastic perennial property, Scooby-Doo is part of the fabric of our business."
