Tom and Jerry are making a huge comeback driven by strong TV exposure that has resulted in massive organic demand for product.
Physical, laugh out loud funny and relentlessly locked in combat, Tomand Jerry support the current trend for going back to basics and the celebration of traditional family values.
Tom and Jerry are loved by fans of all ages. For children they find the bright visual humour of Tom and Jerry funny and the endless chases entertaining. For adults it’s a fond step back in time to when they too watched and laughed out loud at the mischievousness of these two dynamic characters.
Through its visual slap stick humour, basic story line and lack of dialogue
Tom and Jerry has the unique ability to transcend languages, ages, geography and culture.
FACTS
• Tom and Jerry are on pay and free-to-air networked across EMEA.
• Kidz Global research on 2011 ranked Tom and Jerry second in brands with the most demand amongst children aged 3-6 years.
• There are more than 200 Tom and Jerry licensees across EMEA.
• 51 million Tom and Jerry stickers and albums were sold at Auchan, France in a recent loyalty promotion.
• 30 Million Tom and Jerry toys have been sold by McDonald's to date.
QUOTE
"Tom and Jerry is one of the few, truly universal licensed properties,the classic cat and mouse chase that our customers crossing age, gender and geographical boundaries find particularly engaging. The visual slapstick humour and evergreen brand status make Tom and Jerry a uniquely powerful combination."
