"Since 2003,we have worked with WBCP to bring the best of entertainment licensing into the world of football. Together we have developed world class creative programmes, an excellent array of licensed products and extended the retail and consumer footprint of the UEFA brand worldwide"
FACTS
1.4 million fans are expected to attend matches at the stadium.
135 territories will be broadcasting UEFA EURO 2012.
150,000,000 live viewers for each match.